How to Create a Business Purpose Statement

It's important to know exactly how to create a business purpose statement if you want to enhance your small business culture and environment.

What's even more important is why you're creating your purpose statement.

Your business culture is made up of your mission statement, purpose, core values and vision statement.  This is a super powerful combination that will guide you, your team and decisions for the next decade.

Why create a purpose statement for your business in the first place?

Your purpose statement will help carry you through the tough times that invariably face us in life and business.  Money and things only motivate us so much.  Ultimately we need a higher purpose to be truly motivated.  This also helps motivate our team members and can even attract the right clients.

Dean Graziosi has an exercise that I love to use with my clients.  He calls it the "7 whys exercise".  We start with the question "why do you do what you do" and the entrepreneur answers the question.  That's #1.  Then I ask "why do you _______ (answer to why question #1)?" and so on until we either reach why question #7 or the client gets washed over with powerful emotions and we both know that's the true deep emotional purpose to why they do what they do for their small business clients.  Just today, I came up with a new name for this process ... "Why Until You Cry".

I'm passionate about helping entrepreneurs start and build highly profitable businesses AND have more free time to do what they love.  Why?  Because I grew up in a family that fought about money.  It was traumatic and upsetting.  I was the second shortest kid in my class and super skinny.  I felt guilty about eating food because there didn't seem to be enough money.  87 percent of couples fight about money and I want my clients to have a life filled with abundance and love, not fear, scarcity and discord.  I also grew up with a tough work ethic.  That's great, and it's good to balance our entrepreneur lives with fun, play, love and happiness ... perhaps even whistle while we work.

Simon Sinek is brilliant with his Ted Talk explanation of how most people do marketing - start with what we do, then our USP with how we do it and try to sell.  This simply doesn't work.  That's not how our hearts and brains are wired.  We want emotion, passion and reasons to be able to trust you and hire you.  This video explains exactly why you want to start with your why ...

https://www.youtube.com/watch?v=IPYeCltXpxw&t=12s

Here's exactly how to create or write your powerful purpose statement for your small business culture.  Simply start with answering these questions:

Why did you start your business?  What’s your story behind the business idea?  What are you passionate about? What’s the need and/or how can you help people? – what’s the benefit to community, country, world?

Write until you run out of ideas.  Sleep on it.  Come back and highlight the nuggets and most important parts.  Edit it until it is concise and makes you want to cry it's so meaningful to you.