Best Critical Performance Indicators [CPI] for Business

You’ve probably heard the saying “what gets measured, gets improved”.  Critical performance indicators or key performance indicators are measurements that are highly important for you to track for your business.

When determining what’s important, think about what data will help you make decisions on what’s working, what’s not working, what to do more of, what to stop doing and what to modify.  When you know this information and collect it regularly in a timely manner you will be equipped to make powerful decisions based on data, not opinion.

There are a lot of variables in business.  For example with marketing and sales, you’ll want data to tell you what to change in tactics or messaging and how.  The ideal situation is that you’ll be able to create successful, scalable business development systems and “turn up the dial” and get new clients whenever you want them.

A caution is important to share.  Don’t get too caught up in your engineering nerd analytics passion.  There is an optimization of just the right data and the frequency of looking at it, and so much data that nothing gets done.